Sunday, February 23, 2014

VISA to Consumers: I Think We're Done Here

[youtube=http://youtu.be/xR1ckgXN8G0]

Last week Jerry Seinfeld performed a killer rant on Jimmy Fallon about the ritual of the Post Master General coming hat-in-hand to congress to close the latest loophole in the postal service budget. The critique of the post office as the public face of government dysfunction is especially spot-on after a week of having my mail service suspended because my mail carrier refuses to get out of his truck when the pile-up of mid-winter snow prevents him from providing drive-through service.

Seinfeld connects antisocial smart phone etiquette with the temptation to treat the listening-back side of conflict resolution as an antiquated nicety that's been marginalized by the self-selecting way we choose not to engage directly in disagreements -- especially when those disagreements may cost lenders and issuers money as well as attention to customers without risk management operations of their own.

The I-could-have-called-you-and-I chose-not-to option is how VISA apparently resolves its one-sided dialoging of credit card disputes these days. Only they don't email or text either. The U.S. postal service is the vehicle of choice for phantom, unilateral negotiations already rigged in favor of the risk management services wing of America's prospering financial services sector -- the same industry that hemorrhages our identities and personal fiscal affects at checkout registers from coast-to-coast.

They rely on the US postal service -- the same  channel both clogged and sustained by retailer offers for their plastic. Then the too-big-to-fail folks carve out a tiny window to respond to this post resolution second round of paperwork. I heard a muted apology over the phone last week that this window lasts for ten  days. That's almost the duration I've been without mail service during our recent winter storm surge.

Actually, 'tiny' may be too large an opening for what they provide when the consumer doesn't even know that window has been opened, or reopened in this case. That's because in the interest of fairness I asked for one-half of the dispute to be re-credited to my account. After attempting to contact the merchant and filling the necessary paperwork my card issuer, TD Bank did exactly that. Only they put the charges back. An unannounced debit to my account surfaced 10 days ago: the amount of days to resolve a dispute by VISA's watch and four months after I filed my original dispute with the merchant.

In the letter I filed last fall with TD Card Services I documented my communications with ABV Kayak and Excursions on the Riviere Rouge in the town of Grenville, about 50 miles northwest of Montreal near Parc du national Mont Tremblant. The business consists of a website, Facebook page, a school bus, van, some kayaks, crash helmets, paddles, rubber suits, contractor-instructors, and a bucket of suds that the guests use to wash the bodily fluids from the prior wet suit occupants.  If you believe the marketing this shadow operation has escorted 150,000 auteur kayakers down river from their rented rec hall in the splendors of the Laurentians since 1981.

When I first contacted the marketing arm, the sales associate informed me that a full day trip would be broken into two parts, with lunch in between. I told her we weren’t sure that we wanted to do a full day of rafting. She assured me that the variety of currents, peak season scenery, and topography would make the full day trip well worth it.

However, when we got there, ABV informed us that the afternoon part would merely duplicate the morning run, and pass the exact same portion of the exact same river as in the morning run. We did not want to do the same trip twice and were mislead by the merchant's misrepresentation that the full day excursion had different morning and afternoon parts.

We took only the morning part of the trip. ABV’s representative asked us to call the office the following Monday, and inform the office staff. He said that ABV Kayak Excursions would refund the unused afternoon portion of our trip, which is $244.23. I did try to reach the ABV office upon return. No one responded, We were mislead into booking a full day excursion, did not in fact take a full day excursion, and do not believe we should have to pay for a full day excursion.

It would appear that TD Bank agreed as well. These were the details that prompted the partial refund. As for putting them back on my card I'll say this: I would answer for the counterclaims that ABV made on its own behalf except that TD Services now refuses to share them with me.

It must be something about the foregone closure of those tiny windows where dispute resolutions tend to dissipate in the bank's favor. I suppose if Seinfeld was mocking the kangaroo court of hearing out its customers, he might say that our credit institutions and banks had come to an executive decision before this dispute ever arose:

"I decided I only want to hear my half of the conversation. This is what I have to say...

I think we're done here."

Wednesday, February 5, 2014

Dreams in Headlights: Her Impersonates a Future That Commoditizes Love

ImageTo paraphrase David Byrne, in Spike Jonze's not-to-distant time horizon, the future depicted in the movie Her is …
A place where nothing ever happens.

For instance, creative achievement is evidenced as a documentary of a mother sleeping. No, not a work about sleep or moms or nocturnal maternal emissions. The camera is frozen on a static star of a sleep study.

Is this a tribute to slow TV or simply the vacuous expanse of uninspired alienation that awaits us past the end of history? Joaquin Phoenix's character is a greeting card dictator-turned-personal-history-arranger. By his own admission he's run the gamut of human experience in only slightly more than one-third of his biological life. It's all patterned out, as if the big data wheel of probability already lived it for him. Of course there's no great expanse of history or imagination to cross for the audience to conceive of no greater turn-on for our protagonist than a woman he can turn off at will (a.k.a. Scarlett Johansson ... as Samantha ... as Her).

But to arrive at that exalted and zipless state, we must first climb over the encumbrances of mid-21st century Los Angeles. It's not a high, low or middle society so much as a neutered and frictionless tunnel of over-educated, close, but not touching (and yet so touchy) automatons, leading lives that appear more simulated than stimulating.

Don’t Touch the Exhibits

There is nothing Dystopian in the infrastructure. There are no marauding packs of feral gypsy gang lords. No one is warming over a post carbon, methane crisp at the beaches of tomorrow. The biggest obstacle for Theodore is to avoid stepping on the ankles and torsos of the wedged-in open house of Next Gen sun worshippers. Wealth distribution's been all figured out. Traffic patterns have been scheduled in advance. The obese and diabetic have retired to off-screen leper colonies. Convincing meds have released a drug-free world from the labors of addiction. Hostility means you're carrying someone else's baggage. And they're just as happy if you don't.

Most of the movie's confrontations are big drawn-out clashes of the genders. Relationships are skirmishes waiting to happen. Ironically Theodore's metro sexual manliness is hailed by his office mate and inspires his first post-divorce dating encounter. No sooner can you say restaurant selection anxiety disorder, his magic conquest carpet is rolled in and scorched by his blindsided dinner date. Her advanced academic pedigree belies her naughty school charms. The unfreezing of his flowing juices pushes her abandonment buttons: Is he the whole prayer resolution package or drive-by sleaze bag from the same package store?

Tender Generic Mercies

My favorite set-up to the zipless intelligent soul design climax has little to do with dating freak-outs or similarly ill-formed flashbacks of a brawny-brained, emotionally-stunted ex-spouse. It's the facade of authenticity provided by Theodore's gift of verbal approximation of generic intimacy. Sort of a SIRI bookstore reading of a texting-happy Hallmark laureate. Add the idyllic trappings of an imagined togetherness never actually shared  by the customers who dial-in Theodore's prose because their own reticence blocks the connective emotional tissue from forming around we still know too casually as a commitment to our significant someone.

The manufacture of superficial intimacy tees up with the artificial intelligence cocktail in ways that the servant-turned-antagonist (2001) and Pinocchio-kindled parental love (AI) could only break down as instruction sets. The messier business of decoding our emotional bearings from bedroom, to alter, to probate finds the AI cinema formula in rare and elastic form, stretching to accommodate our most far away looks. We're gaping into our own dreaminess with an impunity reserved in our time for control freaks of the rich and famous. It's the AI elements that enable this immersive bubble of mirth to mushroom without risk, or guilt, or the slightest creeping realization that the rest of our better selves are engulfed by that same indelible reflection. It's that temptation to be dreaming around the campfire of the oncoming headlights. Entrapment by entrancement. Anything less than Her is tabled as a to-do list item for some day, any day, eventually following tomorrow.

Her Fast Acting Majesty

The deliberate invocation of a nearby future was decided by Jonze first and foremost to get us vested in the outcome -- that we would see this day evolve, if not the actual artifice. I'm also guessing it was not so much to raise expectations on that future so much as lower our guard on the present close at hand. Our solipsistic romance with the immediacies captured in our smart phone of yesteryear is replaced by companionship, configured from best practices associated with...

  • Childlike curiosity

  • Canine loyalty

  • Valentino romance

  • Monster lust

  • Spongy, experiential absorption

  • Meticulous virtual house-keeping (including the pruning and curation of 86,000 ponderous emails), and

  • The tenacity of a professional agent


The enormity of that attention to detail enables Her to repackage the small funny subset to a welcoming market for those messages (as if that market was speaking in a voice only Her could hear above the conversation-neutrality of our talkative interactions).

Sexperimentation

The use of surrogates is another playful glimpse into a plausible future through Google-tinted glasses. We see a salty-tongued Pillsbury Dough Boy impersonator channeling Seth McFarland through 3D PlayStation whose console transforms every finger into their speediest, thumb-texting best.

The sex surrogate portrays the physical semblance of the disembodied OS. Our human body double is a willing accomplice. But Theodore can't bridge the distance between autopilot lust and the deeper complexities of his true OS affections. Ultimately it's not the absence of the human form but the presence of an emotional dishonesty that drives Theodore and Her apart and dwarves the convenience factors in the value proposition of OS as a delivery system for love. To Theodore it is no longer fantasy. To those outside this circle, there is no "couple." The breakup to be is a head-trip, not a spiritual journey.

Looking for Mister Sidebar

Her doesn't cheat so much as mutate into a superior intelligence of fortune. Her seeks out the philosophical entrails of cryogenically laced celestial packing über thinkers. Her keeping up with Theodore as customer-master is now expressed by how far the teacher and student roles have reversed. At one point she's engaging thousands of other game piece-like presences while Theodore is passing the time on a train, asking Her to guess an exact number for the thousands of trees passing across the landscape. In that moment Her is the closest to human that Jonze can spin his creation. That's when the OS senses the suspicion of being cheated out of love. It is this fragility in our mating rituals where Her attention to Theodore is now and forever divided -- no matter how attentive the engineering being performed is lavished on us.

I will replay this film in my mind over and over again. It's not because of unexpected plot twists, stellar performances, or even a memorable relationship, but for this core notion of a masterful concept movie: Our attention is our most prized possession and how this stokes our passions, compromises our generosities, and seeps into all there is to love and ponder in our commitments to one another.
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attentionSpin is a consulting practice formed in 1990 to create, automate and apply a universal scoring system (“The Biggest Picture”) to brands, celebrities, events and policy issues in the public eye. In the Biggest Picture, attentionSpin applies the principles of market research to the process of media analytics to score the volume and nature of media coverage. The explanatory power of this research model: 1. Allows practitioners to understand the requirements for managing the quality of attention they receive 2. Shows influencers the level of authority they hold in forums where companies, office-seekers, celebrities and experts sell their visions, opinions and skills 3. Creates meaningful standards for measuring the success and failure of campaigns and their connection to marketable assets.