Tuesday, July 27, 2010

Taskonomy -- Where Resource Meets Resourcefulness

How does an information architect get their IP connoisseurs to feast on delectable helpings of choice information?

This morning we had an interface designer in to look at our search outputs. We showed him lots of buckets brimming with appointed rounds of patterns and hit counts that speak to the taste, smell, and texture formed by tens of thousands of documents and list items simmering in the stew pot called SharePoint.

But as orderly and configurable as each displayable facet, this designer made me realize the ball of confusion that awaits the untrained eye. No matter how complete the documentation, each bucket spills into a claustrophobic interface. Point and consider isn't quite so convincing as point and click. Every patch of white space already claimed by some rankable re-ordering of some expandable (if not expendable) subtext.

I'd like to think that we stock the best content store that any interface chef could conceivably conjure in devising the smartest possible holding tank for knowledge transfer.

I own that with equal parts frustration and pride. Pride speaks to the hard-won realization that we are not stockpiling content for the sake of collecting it. It's calibrated, populated, and ready for serving. Each artifact passes more than a knowing glance that it's intended for re-assemblages to support some new revenue-bearing endeavor.

The frustration is that our basis for action stumbles in a poorly designed interface. In fact our design is about as kludgy as our metadata is immaculate. Why are we so late to this table? Perhaps there is no rapid translation on intranets from look-and-feel to shop-and-spend? Then again we've squandered resources straying off the SharePoint reservation because of our unwelcoming and cluttered interface.

What we've executed on is metadata and the assertion that an action-based taxonomy is foundational. But the front door that swings open to users can dignify the underlying structure by exposing the proper detail at the moment of instigation -- that user becomes a producer by synthesizing those not-so-raw materials into a refined and unique deliverable.

Whether the end game is simple (the completed form is in my out-box) or glorified (IP creation), it takes the marriage of taxonomy and design to deliver a taskonomy -- that stretchable dimension between what's been conceived and what will become conceivable.

Taskonomy -- Where Resource Meets Resourcefulness

How does an information architect get their IP connoisseurs to feast on delectable helpings of choice information?

This morning we had an interface designer in to look at our search outputs. We showed him lots of buckets brimming with appointed rounds of patterns and hit counts that speak to the taste, smell, and texture formed by tens of thousands of documents and list items simmering in the stew pot called SharePoint.

But as orderly and configurable as each displayable facet, this designer made me realize the ball of confusion that awaits the untrained eye. No matter how complete the documentation, each bucket spills into a claustrophobic interface. Point and consider isn't quite so convincing as point and click. Every patch of white space already claimed by some rankable re-ordering of some expandable (if not expendable) subtext.

I'd like to think that we stock the best content store that any interface chef could conceivably conjure in devising the smartest possible holding tank for knowledge transfer.

I own that with equal parts frustration and pride. Pride speaks to the hard-won realization that we are not stockpiling content for the sake of collecting it. It's calibrated, populated, and ready for serving. Each artifact passes more than a knowing glance that it's intended for re-assemblages to support some new revenue-bearing endeavor.

The frustration is that our basis for action stumbles in a poorly designed interface. In fact our design is about as kludgy as our metadata is immaculate. Why are we so late to this table? Perhaps there is no rapid translation on intranets from look-and-feel to shop-and-spend? Then again we've squandered resources straying off the SharePoint reservation because of our unwelcoming and cluttered interface.

What we've executed on is metadata and the assertion that an action-based taxonomy is foundational. But the front door that swings open to users can dignify the underlying structure by exposing the proper detail at the moment of instigation -- that user becomes a producer by synthesizing those not-so-raw materials into a refined and unique deliverable.

Whether the end game is simple (the completed form is in my out-box) or glorified (IP creation), it takes the marriage of taxonomy and design to deliver a taskonomy -- that stretchable dimension between what's been conceived and what will become conceivable.

Tuesday, July 20, 2010

Gut Checks and Balances


This PTSD economy does not indulge in confidence. How strange a twist is that? If this land is still made for you and me here's the new century rationale: Individual enterprise demands a life-giving blend of creative spark, market magic, and the delusional conceit of "why not me?" Now where are you hiding my mojo?

How do we shift the momentum in favor of a sustainable recovery -- one that might actually spill into the next electoral cycle? The biggest miscalculation here by President Obama isn't whether to split the difference in clause B by dropping the provision in bottomless loophole X. It's the notion that his re-election rests in the balance of his legislative record. That's over-thinking -- an Obama indulgence. The decision to cast a presidential vote? That's the biggest impulse buy since they started making electoral cycles from the unused inventories of local TV stations.

Obama may "get that" when his advisers remind him of this obvious point. But his gut is playing catch up. He continues to see his temperance and self-control as a corrective hedge against the excesses of parasitic capitalism and the fat foxes in our foreclosed hen houses. But then there's the falling out. That's the cooling of Obama's ties to the American business community as a standby explanation for swelling unemployment at a time of record-setting earnings.

Long story short: CEOs have soured on the relationship because the President surrounds himself with ivory tower eggheads whop couldn't tell a payroll tax from a roll call vote. The other deal-breaker is more personal: that when Obama admonishes Wall Street elites for playing by their own rules he's the teetotaler at the lectern -- the law professor-in-chief, not the bully populist.

It harkens back to the last big bull rally where the animal spirits of sustaining job creation were matched only by the unbridled mojo of executive lust. That doesn't mean cheating on Michelle is the surest way to put people back to work. I'm not even saying that President Obama should unhinge his austere nature. The man rarely seems to meet a gratification he can't delay.

But maybe he could nudge the Fed to do the right thing -- the fiscal equivalent of charging $5 for a gallon of regular. That's the political suicide pill known as raising interest rates. A lot. Not at the margins but 2-3 points in one rate hike. Obama will then double the shock (after all we're already in shock so he has free reign to keep going). He will release the unspent TARP funds as the after-burner stimulus that a broken and divided Congress has no moxie to pass. This extreme, bad ass cocktail is Red Bull laced with whiskey. We're stepping on the brake and gas pedal. Both feet. At the same time.

This is decisive. This is leadership. This comes from the gut -- one of the less developed of this President's formidable assets. Best of all this is not a brokering at the margins. This Heimlich-like maneuver is dramatic, not reckless. It's not driving the car over the cliff like starting unfunded and infinite wars with tax cuts for the upper one percent. Those are the folks who've cashed out of this economy and are not dependent on its return.

We're still crashing the car but it's within the lab test facility. Barack likes it when his resolve does the testing and not the reverse. This is a reckoning. It's not about kicking capitalism in the balls. Au contraire, it pumps high, life-giving octane back into the Fed tank for dangling carrots and wrangling sticks that were burned for kindling in the meltdown.

That kind of calculation not only takes guts -- it attracts votes, especially from the same non-plussed and marginalized supporters who will protest the sluggish economy by staying away in droves this November.

Gut Checks and Balances


This PTSD economy does not indulge in confidence. How strange a twist is that? If this land is still made for you and me here's the new century rationale: Individual enterprise demands a life-giving blend of creative spark, market magic, and the delusional conceit of "why not me?" Now where are you hiding my mojo?

How do we shift the momentum in favor of a sustainable recovery -- one that might actually spill into the next electoral cycle? The biggest miscalculation here by President Obama isn't whether to split the difference in clause B by dropping the provision in bottomless loophole X. It's the notion that his re-election rests in the balance of his legislative record. That's over-thinking -- an Obama indulgence. The decision to cast a presidential vote? That's the biggest impulse buy since they started making electoral cycles from the unused inventories of local TV stations.

Obama may "get that" when his advisers remind him of this obvious point. But his gut is playing catch up. He continues to see his temperance and self-control as a corrective hedge against the excesses of parasitic capitalism and the fat foxes in our foreclosed hen houses. But then there's the falling out. That's the cooling of Obama's ties to the American business community as a standby explanation for swelling unemployment at a time of record-setting earnings.

Long story short: CEOs have soured on the relationship because the President surrounds himself with ivory tower eggheads whop couldn't tell a payroll tax from a roll call vote. The other deal-breaker is more personal: that when Obama admonishes Wall Street elites for playing by their own rules he's the teetotaler at the lectern -- the law professor-in-chief, not the bully populist.

It harkens back to the last big bull rally where the animal spirits of sustaining job creation were matched only by the unbridled mojo of executive lust. That doesn't mean cheating on Michelle is the surest way to put people back to work. I'm not even saying that President Obama should unhinge his austere nature. The man rarely seems to meet a gratification he can't delay.

But maybe he could nudge the Fed to do the right thing -- the fiscal equivalent of charging $5 for a gallon of regular. That's the political suicide pill known as raising interest rates. A lot. Not at the margins but 2-3 points in one rate hike. Obama will then double the shock (after all we're already in shock so he has free reign to keep going). He will release the unspent TARP funds as the after-burner stimulus that a broken and divided Congress has no moxie to pass. This extreme, bad ass cocktail is Red Bull laced with whiskey. We're stepping on the brake and gas pedal. Both feet. At the same time.

This is decisive. This is leadership. This comes from the gut -- one of the less developed of this President's formidable assets. Best of all this is not a brokering at the margins. This Heimlich-like maneuver is dramatic, not reckless. It's not driving the car over the cliff like starting unfunded and infinite wars with tax cuts for the upper one percent. Those are the folks who've cashed out of this economy and are not dependent on its return.

We're still crashing the car but it's within the lab test facility. Barack likes it when his resolve does the testing and not the reverse. This is a reckoning. It's not about kicking capitalism in the balls. Au contraire, it pumps high, life-giving octane back into the Fed tank for dangling carrots and wrangling sticks that were burned for kindling in the meltdown.

That kind of calculation not only takes guts -- it attracts votes, especially from the same non-plussed and marginalized supporters who will protest the sluggish economy by staying away in droves this November.
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attentionSpin is a consulting practice formed in 1990 to create, automate and apply a universal scoring system (“The Biggest Picture”) to brands, celebrities, events and policy issues in the public eye. In the Biggest Picture, attentionSpin applies the principles of market research to the process of media analytics to score the volume and nature of media coverage. The explanatory power of this research model: 1. Allows practitioners to understand the requirements for managing the quality of attention they receive 2. Shows influencers the level of authority they hold in forums where companies, office-seekers, celebrities and experts sell their visions, opinions and skills 3. Creates meaningful standards for measuring the success and failure of campaigns and their connection to marketable assets.