Postmortem: Social Management in the Knowledge Media
(c) cybermancy.com/ |
Powering Down on Knowledge
Since no serious student of politics (geopolitical, office
or otherwise) disputes the proposition that knowledge is power we will start
our jerkplace postmortem with a less traveled corollary:
Power in its purest, undiluted form is an awesome
aphrodisiac.
Agree with that logic and no wonder we're on the path
to knowledge as our habitual gateway drug. Being compensated on the managing of
knowledge, it's hard to deny ...
- The plummeting price of storage
- The proliferation of isolated sources
- The congealing spaghetti of passwords slamming the doors to those silo-prone disconnections
The Power Hungry Chow Down at the Newsfeed Trough
The dumb-downed thumbs-up is the only vestige of personal judgment passing for a browser-contained experience. Emoticons, hashtags, likes ... All of the preceding attributes are measurable in a world where information once cost something to obtain. However, that justification is no longer valid in the land of content too cheap to meter. And it's not just a matter of mounting repositories or the virtual barbed wire we place around them.
No serious advancing of knowledge management can occur
without the sober realization that social media is not some temporary distraction
from tackling the real KM work. It's a daunting impediment to the collaboration
we were hired to promote and capture. That’s not because ...
- The power hungry are busy accruing virtual badges (confirming a ravenous appetite for collegial know-how)
- Social media lowers the barriers to collaboration and who needs KM anyhow?
- You blocked me from reading your newsfeed
- An insatiable need for praise,
- The nagging doubt that compliments are insincere attempts to curry favor, or
- That it’s the world of ideas that are the true distractions.
Yikes.
No Country for Honest Disagreements
I'm talking about a world where we placate our taciturn
cousins with friended status while narrow-casting our way clear of a potential
firestorm. The irony is that our sincerity buttons are being pushed by the same
publishing features that shield us from the need to listen to, much less negotiate
points of contention among conflicting opinions. I'm not suggesting that the
foundational aims of KM are at risk the moment we deploy Yammer, Jive, or some
other virtual water cooler for keeping our colleagues in the organizational
loop:
- Oversharing is not the same thing as over-collaborating.
- TMI ("Too Much Information") is not the same thing as running a surplus of collective know-how.
1) Affix their jerk signature to a working definition of obsolescence – whatever got built before it faced the turnaround artistry of their wrecking
balls.
2) Sandbag the wheels of change with so much process that
even the option of deleting a non-functional site is an open invitation to
paralysis creep.
The Knowledge Management Code of Practice: Takeaways 1-5
It’s been five years since the termination of System Wisdom.
In that time I’ve worked at four knowledge-starved organizations. In each case
they all held to the theoretical justification for hosting a knowledge function
and failed to realize the benefits for doing so. The lessons I draw from these
otherwise divergent enterprises is the real and lasting damage done by
individual jerks. At each management level jerks sabotaged the focus,
structure, and cooperation needed to operationalize the capture and transfer of
know-how between communities and individual practitioners.
While I’m humbled by my own track record of working with
these challenging colleagues, these mixed successes only reinforce the
fundamental takeaways from the seven years of KM plenty at System Wisdom that
preceded the current diaspora.
Here then are ten ways to that KM professionals can work
through, around, in-between, and ultimately past the drain on collective
energies from dealing with jerks.
1. Be a credible ambassador
Be the group lead from the
department of understanding. Credibility needs the impartiality of detachment
to be both truthful and non-threatening. Don’t be vested in the mercurial
personality or the following of tomorrow’s temporary mantra. Credibility is
enhanced by a single-minded focus on moving the community needle into
positive territory. That territory needs to be clear of conventional
performance indicators. It’s not about the counting of “stuff.” KM is not
measured by the composite sum of its parts. It’s not drawn to or rewarded by
the appeal for shinier screens. And KM credibility doesn’t play well with
budgetary authority or blanket justifications for maintaining dormant assets
and inventories.
2. Operationalize the good of the group
Keep a maniacal pulse on the
transfer points – be it via email threads, project retrospectives, attendance
at user forums, or colleagues queuing for assistance in a request list. There
are a surprising lack of analytics associated with knowledge-on-demand. There
are even fewer for connecting that demand to the pipeline that this transfer
point signifies. Knowledge managers are not gatekeepers or coders or subject
matter experts so much as brokers between knowledge demand and content supply. Formulating
that equation not only heightens awareness about resources but helps unblock
the back channels where informal networks prosper but where transparency can
move the entire community forward.
3. Metricize the un-trackables
Like we said, you will undermine
your credibility if your knowledge budget comes down to the non-value-bearing
cost of carrying stuff: software licenses, market research, travel expenses.
They’re all one-way tickets to the most leading of all the cost questions – you
can’t afford the freight if you have to ask the price. The value worthy of
capture lies in the quality of the cohesion in the teams we support. The better
the chemistry, the more interchangeable the pieces. The more dynamic the
knowledge transfer within the community, the more chances to capture those
transfer points. That’s where KM’s fluid nature is no longer seen as a
nice-to-have but a critical competence for channeling the organization’s
resources to the right challenges and opportunities.
4. Give everyone a seat at the table (and rent a big table)
Nothing rings more soundly in
theory and half-baked in practice than the notion of open access. While
everyone gets and agrees that privileged information needs to be padlocked
there’s not much consensus around what constitutes the information commons –
that sweet spot where all organizational boats are lifted by a single point of
access. An effective KM program sets up a governance process where you know
where you stand from the get-default-go, i.e. everyone can see everything
unless it’s a case of A, B, or C. Delaying the process is an invitation to a
convoluted rules that are prone to change based on revolving sets of
rule-makers. Do you have rule-makers with exclusive sights on rules only they
can stamp their signatures on? All the more reason for open access.
5. Call the bluff of exclusionism
Many organizations are becoming
less open – even to themselves. How else to explain the extenuating nature of
security sprawl – that advancing premise that information is foremost to be
protected, no matter how benign its nature.
Hence, open site access – once the
default setting of an organization’s communities -- is now an open access
question. These increasing boundaries to access have their bad actors. But
these are not the likely boundary-inducing suspects. This is not about cavorting,
or lording, or even hoarding information for personal betterment. Pure and
simple it’s about trust in the system and delivering on a consistent user
experience.
So what’s an inconsistent one?
How about being sent the link that
leads nowhere. Being sent the link to sites you can’t access typically means
the site owner’s moved on or that the administrator’s overmatched. Pretty
benign barriers. The problem is that a KM-centric view of information-sharing
requires a level of intentionality and upkeep that eclipses the awareness and
resource levels of most intranet site teams, run by folks whose primary role
has zilcho to do with managing
knowledge.
One key takeaway for KMers is to
couch the care and feeding of company intranets in terms of what’s worth recognizing
by the wider organization – much of this HR-centric.
Next week: The lessons keep learning
with takeaways 6-10.
***
The blog series KM in the Jerkplace is a work of fiction. Names,
characters, businesses, places, events and incidents are either the products of
the author’s imagination or used in a fictitious manner. Any resemblance to
actual persons, living or dead, or actual events is purely coincidental.