Thursday, February 21, 2008

Sabbaticals Search Tool

The following CSE ("custom search engine") has been grouped into common media affiliations such as newspapers, magazine, and trade sources. The key difference between a CSE and say a paid subscription service such as NEXIS or FACTIVA is that the search results are generated by the websites for each of these media outlets -- not the traditional print or broadcast channels.

The other key distinction is that each grouping has been calibrated so that common word-strings used in each of these domains help to select and shape the results and rankings of each media grouping. For instance a search on MANAGEMENT JOURNALS will produce aspects of the search topic related to leadership, benchmarks, researchers, and relevant studies. The same topic will be treated quite differently in NEWS MAGAZINES that focus more on the lifestyle, cultural, and personal / career growth considerations.

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About attentionSpin

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attentionSpin is a consulting practice formed in 1990 to create, automate and apply a universal scoring system (“The Biggest Picture”) to brands, celebrities, events and policy issues in the public eye. In the Biggest Picture, attentionSpin applies the principles of market research to the process of media analytics to score the volume and nature of media coverage. The explanatory power of this research model: 1. Allows practitioners to understand the requirements for managing the quality of attention they receive 2. Shows influencers the level of authority they hold in forums where companies, office-seekers, celebrities and experts sell their visions, opinions and skills 3. Creates meaningful standards for measuring the success and failure of campaigns and their connection to marketable assets.