I've been on Twitter now for the past two weeks and here are my initial, unvarnished, naive impressions:
* I did not "get" that Twitter Search is deliberately bad and the whole point is to slog through the profiles of virtual passer-bys
* The effect of the speech bubble ambience is directly from the film Wings of Desire
* I am still hopeful that IM communion can happen but refuse to tether a Blackberry
On point 3 I tried the following statement:
Boston MA "days ago"
The parenthetical was designed to filter out casual or dormant twits and attract the more Type A participants. It doesn't work. So I qualified the location with...
Verdict: stemming is turned on.
One of my BU students is looking for a local handwriting analyst. I'm too focused on the 50 Boston area strangers I'm now "following" to even attempt a Googling of her request.
Even if the bubbles don't expand to include an actual dialog I can see the value around the patterns:
* Over-representations of non-Geek networkers (especially PR)
* Ability to store strings-of-consciousness for reuse in some future recipe
* Shear gestalt of surveilling the mental maelstroms of the twittering mobs on a "want" to know basis
Need-to-know-basis need not apply.
- Marc Solomon
- attentionSpin is a consulting practice formed in 1990 to create, automate and apply a universal scoring system (“The Biggest Picture”) to brands, celebrities, events and policy issues in the public eye. In the Biggest Picture, attentionSpin applies the principles of market research to the process of media analytics to score the volume and nature of media coverage. The explanatory power of this research model: 1. Allows practitioners to understand the requirements for managing the quality of attention they receive 2. Shows influencers the level of authority they hold in forums where companies, office-seekers, celebrities and experts sell their visions, opinions and skills 3. Creates meaningful standards for measuring the success and failure of campaigns and their connection to marketable assets.