Tuesday, March 17, 2009

Wordle Play in Pictures

One option for visual knowledge representation is an oft-tagged utility we've been using in a cloud-enabled intranet that we're now piloting called Wordle.

Wordle is not a substitute for plot-pointing social neurons like the one referenced by Valdis Krebs on a recent SIKM discussion. But it does create visual maps that could be applied to a community of practice wiki, job postings, or any other transactional undertaking worthy of tracking. The tool will generate a tag cloud for any RSS feed you throw at it. You can then re-stage the representation as a widget in your social media of choice.

For example our business pipeline contains a list of prospects. Each company's recent maneuvers generates a newsfeed which is then captured as a word picture.

Here's a work-in-progress posted today called "Budget Trouble."

This sequence is not automated. The cloud does not update -- lest fees, terms, conditions and enterprise edition headaches would surely ensue.

Bravo to the developer, Jonathan Feinberg.


Marc Solomon said...

Hi Marc, I saw your post in the SIKM newsgroup digest about Wordle - interesting stuff... How would you apply this tool in a corporate intranet environment? What would be other suitable applications, in your view? Appreciate your thoughts…

Andre Galitsky
SharePoint administrator
Rels IT

Marc Solomon said...

Andre --

It's really just window dressing to give life to the claustrophobic world of text-centric info architectures. The actual platform is built on Google sites. Even then embedding the javascript from Wordle is a bit dicey -- I haven't figured out how to expand the flash object to a legible size.

That said it's a real liberation to be free of SharePoint for a few hours at at time!

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attentionSpin is a consulting practice formed in 1990 to create, automate and apply a universal scoring system (“The Biggest Picture”) to brands, celebrities, events and policy issues in the public eye. In the Biggest Picture, attentionSpin applies the principles of market research to the process of media analytics to score the volume and nature of media coverage. The explanatory power of this research model: 1. Allows practitioners to understand the requirements for managing the quality of attention they receive 2. Shows influencers the level of authority they hold in forums where companies, office-seekers, celebrities and experts sell their visions, opinions and skills 3. Creates meaningful standards for measuring the success and failure of campaigns and their connection to marketable assets.