Thursday, May 21, 2009

Calling the Lurkers from Out of the Woodwork

One of the accepted norms of social media behavior is that the ratio of producers to consumers is roughly in that same ratio as inspiration to sweat (something like 10:1). That means there are lots of folks who read our stuff but don't write back. Perhaps me and my logrolling doesn't earn a place on your own blogroll. But while you're not inspired to engage directly you may well respond in a more passive mode.

A new way to uncover the untold legions of closet taggers is a new gadget called Deliciousify. It activates in the results window by flagging own the number of instances where your blog is worthy of placeholder status. It doesn't give you the actual taggers and you need to drill down in native Delicious to meet your fan base.

Here are a few other means to find folks who connect with your opinions by tagging your posts:

I suppose that the shortest possible answer is Technorati. I've got to say that I'm consistently underwhelmed by its search capabilities and the slop that passes for its index. If you're not vigilant about your ranking your will be yesterday's news regardless of how timeless your views may be.

Actually the inanchor: syntax in Google is pretty exhaustive (unlike Google's reluctance to be a good social media citizen when it comes to supporting any meaningful form of link analysis research). If you enter your handle it looks like this:


The problem is that if your blog is your twitter is your music site is your travel planner is your local business forum handle then you're no further along than a new point of maintenance for managing all your online identities vis-a-vis friendfeed. While its a capable platform for aggregating multiple streams it is also self-referential. You get your facial 'friendeds.' You get your network. But you miss the periphery. Those touch points that are united by the power of an idea, not a location, habit, or common affiliation.

On the aggregate level there many analytic tools that can decipher traffic patterns and run free diagnostics. One useful tool here is XINU Returns which performs a fairly thorough link analysis but nothin' doin' on the passive machine-to-human social media path.

One parting question here: do we engage directly the people our ideas connect to first? I think not. But depending on what else they're linking to you can always add them to your network on Delicious.

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About attentionSpin

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attentionSpin is a consulting practice formed in 1990 to create, automate and apply a universal scoring system (“The Biggest Picture”) to brands, celebrities, events and policy issues in the public eye. In the Biggest Picture, attentionSpin applies the principles of market research to the process of media analytics to score the volume and nature of media coverage. The explanatory power of this research model: 1. Allows practitioners to understand the requirements for managing the quality of attention they receive 2. Shows influencers the level of authority they hold in forums where companies, office-seekers, celebrities and experts sell their visions, opinions and skills 3. Creates meaningful standards for measuring the success and failure of campaigns and their connection to marketable assets.