Saturday, November 5, 2011

WFCR Responds to Vocal Valley

Since online discussion threads appeared like those from the offline wakeup call there are signs of a signal shift -- both in terms of local station policies and their infrastructures. While I don't believe in once-in-a-hundred-years prophesies or the "perfection" of storms, I do believe a change is in the air and may well land "on" the air before the next perfect storm appears.  Here's a response from Helen Barrington of local NPR affiliate WFCR that Marcia Yudkin shared through the list:


We, at New England Public Radio, sadly, have learned much from this storm and are actively updating and revising our approach to be ready for the next event. This was the "perfect storm," and has challenged every service from the media to utility companies.

Sunday, we lost power at the studios on the UMass campus. WFCR's transmitter is on Mt. Lincoln in Pelham. When the power fails (which it did), it's often because Route 202 is impassable (with trees down), as is the road to the transmitter site itself. We have not been able to purchase a generator due to concerns about fuel storage at the site and access to that remote area where the transmitter is, in bad weather. But, we're working on those problems...quickly and actively.

Now that we own WNNZ, we hope to purchase a generator for it (which is also thousands of dollars, a major capital expense), to become our primary broadcast source when WFCR is off. It, too, was the victim until this Wednesday afternoon, of a commercial power failure in Westfield. We're again trying to see if we can get some grants or do some quick fundraising to get generators for both stations (though, once obtained, the weather may impede installing them until spring, but we'll see).

And on top of that, due to the constraints of our budget, we have a small staff trying to cover this immense region. If we could have gone live all day Sunday, we would have, and we will find a way to do this in the future. We will be prepared to go live locally for as long as is necessary, to get critical information out. We will provide better service in the next storm(s), as we know there will be one or many this fall/winter.

We were trying to reach everyone we could with the web and phone info, realizing that some people may not have been able to access either (I live in Belchertown and only had cell service restored Tuesday night, as well as no landline; I still have no power). The size of the region makes this piece very complex, figuring out the best way to get info to people. But we now know - more than ever before - that the radio is the thing just about everyone can access in such situations.

All of the above led to a great many frustrations and impeded our ability to adequately serve the public. We are working on solutions.

Thanks so much for your comment and for listening.

Helen Barrington
Executive Director for Programming and Content
New England Public Radio/
Phone: 413-577-0541
Please note my new email address:

No comments:

Bookmark and Share

About attentionSpin

My photo
attentionSpin is a consulting practice formed in 1990 to create, automate and apply a universal scoring system (“The Biggest Picture”) to brands, celebrities, events and policy issues in the public eye. In the Biggest Picture, attentionSpin applies the principles of market research to the process of media analytics to score the volume and nature of media coverage. The explanatory power of this research model: 1. Allows practitioners to understand the requirements for managing the quality of attention they receive 2. Shows influencers the level of authority they hold in forums where companies, office-seekers, celebrities and experts sell their visions, opinions and skills 3. Creates meaningful standards for measuring the success and failure of campaigns and their connection to marketable assets.