Thursday, January 15, 2009

Take the librarian within and tell it to stop collecting

I was talking on email recently with an information professional who has their MLS + MBA, an eagerness to learn and a charismatic demeanor. None of this makes it any easier to set priorities around attacking the post meltdown job market.

The exchange prompted a few issues to bubble up from below the bubble implosion that's to ring inside our collective ears long after the banks start loaning again to one another.

1) Do I get licensed as a techie?

Unless you're working with a tool everyday and testing it in context the training is hard to retain. If you've got a database worth building then getting DBA skills makes a lot more sense. I did stumble on this SharePoint resource that looks intriguing because it's actually being marketed to end-users (what an overdue concept!)

2) Do I reinvent myself as the social media butterfly?

Web 2.0 gets tired quickly if it's all about taking up a collection of interminable, never-ending web 2.0 resources. Take the librarian within and tell it to stop collecting! The real challenge and value is making the important pieces fit:

* tags,
* feeds
* posts
* networks
* customized search
* add-ons for email
* versioning of in-process materials (a.k.a. document collaboration)

That's where it not only becomes interesting but critical to would-be clients and employers.

3) Do I future-proof my career and just concede that we're all going to work in health care one day?

Here's an idea: why not build a project workspace through Google that pieces some of these elements together? Use it to prototype a go-to-market team that's much more aware of its own offerings than the market it's trying to infiltrate. There's nothing a hiring manager likes more than the budget covers 'cuz you know what?

You don't need one.

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attentionSpin is a consulting practice formed in 1990 to create, automate and apply a universal scoring system (“The Biggest Picture”) to brands, celebrities, events and policy issues in the public eye. In the Biggest Picture, attentionSpin applies the principles of market research to the process of media analytics to score the volume and nature of media coverage. The explanatory power of this research model: 1. Allows practitioners to understand the requirements for managing the quality of attention they receive 2. Shows influencers the level of authority they hold in forums where companies, office-seekers, celebrities and experts sell their visions, opinions and skills 3. Creates meaningful standards for measuring the success and failure of campaigns and their connection to marketable assets.